iThemes, a popular brand in WordPress, is undergoing a rebranding as it shifts its focus towards a more reliable and solid foundation for every WordPress website. The new #SolidWP branding signifies the company’s renewed focus on security, backups, site maintenance, and training.
The rebranding process is being done publicly so customers can be brought along for the ride and trust can be earned through transparency. Videos will be released to explore the pain points that customers have faced and the changes that they will see in iThemes’ products.
The iThemes product line will be reviewed publicly, and the plan for iThemes Training will be rebranded to Solid Academy, but Nathan Ingram will continue to host the program. The pricing for Solid products is expected to stay relatively in line with current pricing, and the company will continue to support its customers with top-notch customer service.